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How to Increase Visits to Your Restaurant -
Blog vs email marketing? (commonly seen as spam)…
Blog or Blogging… One of newest marketing tools if used right. It is a powerful tool when used correctly. Blogs can be like big bulletin boards where you can tack something up and hope someone sees it or they can be an exciting place to check for new items hourly, daily or weekly. (Yes people do check hourly or even more often to some blogs.) So you start your own and how often would you have something to post? Probably not often enough for anyone to check back more than once a month, so is it useful to your restaurant to have it’s own blog? Probably not. But if you have 100’s of people looking everyday on a dining blog it would be. That is where we come it, TheRestaurantBuzz.com and the DineBlog.com are high traffic sites. Sites were diners are looking for local dining info. Let us deliver to your restaurant, new and yes repeat customers by marketing your restaurant to them again and again with a positive message and fresh content and specials to them when they are looking. TheRestaurantBuzz.com and the DineBlog.com are part of LocalDining.Info the #1 Local Dining Info Site. Be part our complete marketing program for restaurants See: www.PromoteYourRestaurant.com for more details.
Email marketing… The primary function of email marketing should be to increase sales and retain existing customers, not alienate them. But most email campaigns are equal to spam in the eyes of the receiver.
How many times have you signed up (opted in) to a email program and ended up with tons of spam? How many times have you wondered why am I getting an email from this place? Most people don’t remember signing up by the 2nd or 3rd email they get. Most restaurant could never come up with enough info or specials to justify the expense of an email marketing program anyway. How many times would you email to your list? Would you be mad if over the course of 6 months your list shrunk to half the size from when you started and you are still adding names? This happens when people opt out of a list. I get spam from many restaurants because I am in restaurant marketing business, I have no idea how any of them could get a customer out of the email they send. Most spam filters flag mass email campaigns as spam. (Sorry that is just how it works.) Most mass emailer’s IPS are black listed and the email is bounced (lost or returned) .
Read Terms of most email marketing companies (their fine print): You acknowledge that delivery of email messages sent through XXXX may be blocked or prevented at the destination mail servers. You are responsible for paying Fees for all email messages sent through XXXX, regardless of whether delivery of such messages to their intended recipients is prevented or blocked by any third party. (So you pay for an email campaign and you may not even get the email sent.) It is your responsibility to monitor, correct, and update email addresses to which messages are sent through your XXXX account. For every email message sent through the Services, you agree that XXXX may add a footer acknowledging XXXX and XXXX, which will include a link to our Website. XXXX may terminate this Agreement or the Services at any time with or without cause, and with or without notice. XXXX shall have no liability to you or any third party because of such termination. XXXX will delete any of your archived data within 30 days after the date of termination. If you do not log into your account for more than 90 days, the account will become inactive. When an account is classified as inactive, XXXX will notify you by email….
So does email marketing Work? Probably not, for most restaurants… if the email is even received by the diner and if their spam filter didn’t delete it, they will have probably forgotten they even signed up for the email and they will delete it themselves before it is read.
What the Spam Filter does to a lot of email marketing messages:
"Spam detection software, running on the system "XXXXX", has
identified this incoming email as possible spam. The original message
has been attached to this so you can view it (if it isn't spam) or label
similar future email. If you have any questions, see
the administrator of that system for details."
And then this message appears at the bottom of the email:
“The original message was not completely plain text, and may be unsafe to open with some email clients; in particular, it may contain a virus,
or confirm that your address can receive spam. If you wish to view
it, it may be safer to save it to a file and open it with an editor.“
Who would dare open it or save a file with the possibility of a virus in it to their computer!
So What is the Good News?
The best part is that The Restaurant Buzz™ is a FREE part of the Monthly Promote Your Restaurant Complete Marketing Package or you can be purchase it separately.
Compare at $200 or more a month for email marketing services.
own or manage a restaurant?
PROMOTE Your Restaurant!
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Contact Us: Daniel Castle 626.441.2229 castle @ localdining.info
www.TheRestaurantBuzz.com
